About Us

Who we are

Vita Optima is a dynamic and trusted trading company specializing in premium fresh produce. We operate through two core activities:

1. Import Services – Delivered by our independent and dedicated team, we manage all aspects of import handling via the ports of Rotterdam, Antwerp, and Bremerhaven. Our services include customs clearance, fiscal representation, phytosanitary controls, pre- and re-packing, and final distribution across Europe.

2. Production & Sourcing – We are directly involved in fruit production and source straight from certified grower-packers worldwide, with a strong focus on grapes, avocados, and citrus. We offer our clients the most efficient and fully transparent direct distribution — from the production farm straight to your depot. This includes full control over varieties, quality standards, food safety, supply chain efficiency, and just-in-time delivery.

Our added value lies in our efficiency, deep product knowledge, and hands-on control throughout the chain. We proudly serve wholesalers, retailers, and service providers across Europe and the UK — delivering freshness, reliability, and transparency every step of the way.

Part of the PPO Group - Swiss

Vita Optima is part of a wider group of companies operating under the PPO Group umbrella. Together, we form a network of specialized businesses active across different segments of the fresh produce industry — from sourcing and trade to cold storage, logistics, and value-added services.

Being part of the PPO Group allows us to offer our partners broader expertise, shared infrastructure, and a strong foundation for long-term cooperation. www.ppo.ch