ABOUT US
Independent in approach and European in reach
A flexible gateway for conventional and organic overseas fruit
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Warehousing
Inventory control and stock reporting
Vita Optima is an independent service partner for the import of conventional and organic overseas fruit into Europe.
From our strategic location near the ports of Rotterdam, Antwerp and Vlissingen, we give importers, traders and grower-exporters flexible access to the European market.
We combine personal involvement and short communication lines with a professional network of customs specialists, inspection authorities, warehouses, packing facilities, quality controllers and transport providers.
Our service model is not tied to a single grower, importer, warehouse or sales channel. This allows us to select the solution that best fits each customer, product and destination.
Where we bring producers and buyers together, we then take care of the operational side of the programme: warehousing, pre-packing and distribution. Purchase and sale remain between the parties themselves.
OUR WAY OF WORKING
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Independent and transparent service
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Efficient coordination
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Short communication lines
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Practical problem-solving
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Reliable operational follow-up
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Long-term cooperation
WHERE WE ARE
Bleiswijk, between Rotterdam and Gouda
Our office and handling location at Klappolder 224 in Bleiswijk sits directly along the A12, within easy reach of the ports of Rotterdam, Antwerp and Vlissingen.
OUR TEAM
Meet the team
Personal involvement and short communication lines. These are the people you deal with directly.
Wibo van den Ende
Founder & CEO
Dafne Nienhuys
Quality Manager
Arnoud Keijzer
Operations & Logistics
Hans van den Ende
Administration & Operations
Mark Baerends
Operations & Logistics
WS
Wendy Smitshoek
Financial administration & HR
Part of the PPO Group
Vita Optima is part of a wider group of companies operating under the PPO Group umbrella, based in Switzerland. Together, we form a network of specialized businesses active across different segments of the fresh produce industry, from sourcing and trade to cold storage, logistics, and value-added services.
Being part of the PPO Group allows us to offer our partners broader expertise, shared infrastructure, and a strong foundation for long-term cooperation.
Our partners
